Gortz: Virtual Shoe Fitting

Try 'em on anywhere.

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kempertrautmann and German shoe retailer Goertz present a way to try on shoes -- virtually. Developed in partnership with Mexican software specialist Nestor Gomez, the technology uses gesture control through Microsoft Kinect -- similar to the Bodymetrics pod we featured earlier.

A social component lets you share a snapshot of you with the shoes on through Facebook. And if you decide to buy, a QR code leads you to a mobile checkout, with next day delivery.

The installation means that shoes can be sold anywhere. It was premiered at Hamburg Central Station, turning a digital billboard into a point of sale for Gortz.

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About

Credits
Date
Jun 01, 2012
Agency:
Kempertrautmann Hamburg
Client:
Gortz
Category
Latest Creativity News on Ad Age

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