Creativity

Gortz: Virtual Shoe Fitting

Try 'em on anywhere.

Published on Jun 01, 2012

Editor's Pick

kempertrautmann and German shoe retailer Goertz present a way to try on shoes -- virtually. Developed in partnership with Mexican software specialist Nestor Gomez, the technology uses gesture control through Microsoft Kinect -- similar to the Bodymetrics pod we featured earlier.

A social component lets you share a snapshot of you with the shoes on through Facebook. And if you decide to buy, a QR code leads you to a mobile checkout, with next day delivery.

The installation means that shoes can be sold anywhere. It was premiered at Hamburg Central Station, turning a digital billboard into a point of sale for Gortz.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 01, 2012
Agency:
Kempertrautmann Hamburg
Client:
Gortz

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.