Creativity

Boy Scouts 'Ambush' Girl Scouts in Sneaky Stunt From 'Got Milk?'

The Guys Jump on Annual Sales Event With a Drive of Their Own

By Ann-Christine Diaz. Published on Feb 24, 2016

Editor's Pick

Goodby, Silverstein & Partners has gotten into a fun groove with its most recent work for "Got Milk?" which goes back to the campaign's roots and reminds consumers that (beyond being good for you) milk just helps food go down -- way better.

In its latest effort, GS&P decided to "hijack" one of the season's most popular events -- Girl Scout cookie sales. To celebrate the upcoming National Girls Scouts Weekend, the agency capitalized on the idea that "you can't have cookies" without milk and "ambushed" a troop of Girl Scouts selling cookies. It tapped a crew of Boy Scouts to park next to the gals and sell single servings of Berkeley Farms milk (donated from Dean Foods), with all proceeds going to their organization.

Goodby has released a video re-capping the one-time event. Also, whenever people tweet #girlscoutcookies, they'll see a short version of the film pop up in their feeds. In a statement, the agency said it only "took about 100 years" to think up this idea for the client.

For other examples of what milk pairs well with, check out the previous spots "Sweet Loves Milk" and "Spicy Loves Milk."

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About

Credits

Date
Feb 24, 2016
Agency:
Goodby Silverstein & Partners
Client:
Got Milk
Partner:
Jeff Goodby
CD:
Kate Catalinac
Designer:
Kelly Malka
Junior Designer:
John Rodriguez
Design Director:
Chris Peel
Art Director:
Andrew Livingston
Copywriter:
Simon Bruyn
Managing Partner:
Robert Riccardi
Account Director:
Melissa Buck
Account Manager:
Michelle Farhang
Content Producer:
Isaak Le
Content Creative:
Quinn Gravier
Videographer:
Colin James Russell
Sr. Art & Print Producer:
Alisa Latvala
Executive Interactive Producer:
Margaret Brett-Kearns
Interactive Producer:
Danielle Riccardi
Business Affairs Manager:
Heidi Killeen
Group Brand Strategy Director:
Kelly Evans-Pfeiffer
Brand Strategist:
Gabriella Svensk
Director of Communication Strategy:
Christine Chen
Communication Strategy Director:
Nicole Richards
Communication Strategist:
Maren Severtson
DOP:
Jess Hall
Production Designer:
Shepherd Frankel
Producer:
Greg Schultz
EP:
Kate Leahy

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