Creativity

Got Milk?: Lantern Worthy

In brightest day, in blackest night, shall evil escape your sight?

Published on May 26, 2011

Editor's Pick

Lantern Worthy is Deutsch N.Y.'s latest campaign for Got Milk?, a tie-in with the upcoming Green Lantern film. The markerless, augmented reality game, created with digital production shop Unit9, invites players to gauge their strength, focus and agililty with tests including a Tetris-like stacking challenge and a shield-blocking trial.

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About

Credits

Date
May 26, 2011
Agency:
Deutsch New York
Client:
Got Milk?
Partner/Chief Creative Officer:
Greg DiNoto
EVP, Executive Creative Director:
Stephen Nesle
SVP, Group Creative Director:
Jeremy Bernstein
Associate Creative Director/Copywriter:
Judd Counsell
Interactive Art Director:
Roxy Feldman
Interactive Producer:
Alisha Garfinkel
Content Producer:
Peri Brand
Interactive Production Company:
unit9
Production Company:
Helpful Strangers
Interactive Director:
Fredrick Aven
Producer:
Carmela Di Prinzio
Animation:
Benz Vongatanee
Animation:
Edmund Fung
Designer:
Josh Smith
Designer:
Edmund Fung
Technical Lead:
Marco Scabia
Composer/Sound Designer:
Steven Nolan
Audio Post Company:
Sonic Union
Mixer:
David Papa
Stock Footage:
Warner Bros.

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