Government of Western Australia Office of Road Safety: Enjoy the Ride

Why you shouldn't speed.

Published on

Editor's Pick

Why shouldn't you speed? Yes, it's dangerous, but how really? The Government of Western Australia's 'Road Safety' PSA addresses that question by drilling down into what really happens when you speed. After all, speeding on the road is symptomatic of your need to overtake life, but why shouldn't you just slow down, breathe, and enjoy the ride instead?

The commercial was aired as a roadblock during Australian TV programming across major channels.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 27, 2012
Client:
Government of Western Australia Office of Road Safety
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age