Creativity

Government of Western Australia Office of Road Safety: Enjoy the Ride

Why you shouldn't speed.

Published on Mar 27, 2012

Editor's Pick

Why shouldn't you speed? Yes, it's dangerous, but how really? The Government of Western Australia's 'Road Safety' PSA addresses that question by drilling down into what really happens when you speed. After all, speeding on the road is symptomatic of your need to overtake life, but why shouldn't you just slow down, breathe, and enjoy the ride instead?

The commercial was aired as a roadblock during Australian TV programming across major channels.

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