Creativity

GRAACC: Bald Cartoons (Print)

Published on Apr 18, 2014

Editor's Pick

Snoopy, Hello Kitty, Garfield and many other popular cartoon characters have "shaved" their heads to honor April Cancer Awareness Month in Brazil, in this moving campaign created out of Ogilvy Brazil for Brazilian children's cancer hospital GRAACC. Last fall the agency had created new versions of cartoons featuring the animated celebrities, san hair -- but the shows made no mention of the campaign. The campaign has now gone broader to attract the support of more institutions and hospitals, featuring an extended cast of characters and a new behind-the-scenes video. Check out the print images and more on the campaign website, baldcartoons.com, where visitors can pledge their support.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 18, 2014
Agency:
Ogilvy & Mather Brazil
Chief Creative Officer:
Anselmo Ramos
Client:
GRAACC

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.