Could This Guy's Morning Routine Get any More Effortless?

Funny Spot for Thai Taxi App Grabtaxi Shows How Simple Life Could Be

By Alexandra Jardine. Published on Sep 28, 2015

Editor's Pick

Thai Taxi app Grabtaxi demonstrates how effortless it could make your life in "Super Easy Life," a clever spot featuring a guy whose morning routine, including hailing his ride, is entirely automated. He doesn't even have to leave his bed as robots and various other contraptions wake, shower, groom, and dress him, serve him breakfast and deliver him right to his Grabtaxi cab. (What happens when he gets to his destination isn't revealed -- we wonder if robots do all his work for him too).

Saatchi & Saatchi Thailand created the campaign, which kicks off with this online film and will be rolling out further to nclude OOH across Bangkok.

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Sep 28, 2015
Saatchi & Saatchi Bangkok
General Manager:
Kannikar Kamolkasemsilp
Executive Creative Director:
Golf Nuntawat Chaipornkaew
Creative Group Head:
Krissada Jun-On
Art Director:
Weerayutt Angkharach
Art Director:
Shayne Chomchinda
Art Director:
Kajohnchai Rodklongtan
Art Director:
Chotika Parinnayok
Art Director:
Kornwara Chamnarn
Tanongsak Tannoprat
Chavanon Tantisiriseranee
Agency Producer:
Sasamon Kamnungnate
Strategic Planner:
Orathai Maneechot
Account Director:
Bongkoch Khunvithaya
Account Executive:
Pamela Mulhern
Production House:
Vanilla Films
Apiruk Pangseepirom
Assistant Director:
Panicha Pannasirichard
Director of Photography:
Akkarapong Kusakul
Surayut Sritrakul
Pavaranan Kanpairoh
Tanabat Boonyasena
Sound Studio:
Mixi Sound Studio
Sound Engineer:
Somnuk Loisawai

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