Home Gallery Video Graham Coxon What'll It Take Graham Coxon: What'll It Take Many people, one video. Published on Mar 28, 2012 Editor's Pick Graham Coxon taps into the minds of 85 people from 22 countries to create a new music video for "What It'll Take," directed by Ninian Doff. But while we've seen the idea play out before, most notably in 'Dancing,' by Matt Harding, Coxon takes the concept to a whole new level. In "What It'll Take," crowdsourcing gets a twist, when post-production magic combines, not just collates, the actions of the 85 dancers into one big dancer, who has the head of one, the arms of another, the chest of yet another, and so on. The fans submitted their dances, and the actions were stitched together to create a multi-faceted "dance monster" that appears in a variety of scenes. And oh, the song is pretty good too. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateMar 28, 2012Client:Graham CoxonDirector:Ninian Doff Latest Creativity News on Ad Age VR Needs a 'Chewbacca Mask' Moment U.S. Hispanic Agencies: Final Deadline to Enter Wave Festival Is March 24 Morgan Neville, Anthony Mandler, Sam Raimi and Alice Mathias Find New Production Homes Related work Pantene: ShowerGlass Pereira & O'Dell San Francisco MillerCoors: Miller Lite On Demand Angel Soft: Happy Single Parent's Day Deutsch - L.A.