Creativity

Grammys: Katy Perry Music Mapper Demo

Perry's life through music

Published on Feb 10, 2011

Editor's Pick

Katy Perry reveals some of the songs and artists that have had a memorable impact on her life in this online demo spot for the Grammys.

Perry demonstrates the MusicMapper app on the Grammy's MusicIsLifeIsMusic site. The app lets the user drop a virtual pin to a specific location using Google Maps, select a song, and tag a note describing how that song and location defined a special moment in his/her/life. They can then share on Facebook or Twitter.

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About

Credits

Date
Feb 10, 2011
Agency:
TBWA/Chiat/Day Los Angeles
Chief Creative Officer:
Rob Schwartz
Client:
Grammys
Executive Creative Director:
Patrick O'Neill
Creative Director:
Patrick Condo
Creative Director:
Bob Rayburn
Creative Director:
Olivier Rabenschlag
Associate Creative Director:
Kirk Williams
Associate Creative Director:
Eric Haugen
Associate Creative Director:
Gage Clegg
Associate Creative Director:
Becca Morton
Senior Art Director:
Brandy Cole
Senior Copywriter:
Charlie Stephenson
Art Director:
Geo Panchame

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