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Macklemore and Ryan Lewis Give Surprise Performance on an NYC Bus for Grammys

TBWA Rigs Up Stunt to Announce that Duo Will Perform During Event

Editor's Pick

Ryan Lewis and Macklemore apparently hopped up on a bus in New York, then regaled passengers with a surprise performance of "Can't Hold Us," in a TBWA effort to announce that they will be performing during the Grammy Awards on Jan 26. But this is the Internet, and this is a potentially viral video, so critics are out in full force on YouTube, where the video is housed, asking pretty spot-on questions about whether this was staged or not. Did nobody notice the cameras? And how is the front of the bus entirely empty?

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About

Credits
Date
Jan 15, 2014
Agency:
TBWA/Chiat/Day New York
Chief Creation Officer:
John Norman
Client:
Grammys
Executive Creative Officer:
Fabio Costa
Executive Creative Director:
Patrick O’Neill
Creative Director:
Bob Rayburn
Creative Director:
Rick Utzinger
Senior Copywriter:
Anne Sanguinetti
Senior Art Director:
Jenn Tranbarger
Executive Director of Integrated Production:
Richard O'Neill
Senior Producer:
David Hoogenakker
Director of Business Affairs:
Linda Daubson
Executive Business Affairs Manager:
Lisa Lipman
Senior Business Affairs Manager:
Mimi Hirsch
Group Planning Director:
Rad Tollett
Associate Director, Communications Strategy:
Ian Carey
Production Company:
Tool N.A.
Director:
Geordie Stephens
Executive Producer:
Brian Latt
Executive Producer:
Oliver Fuselier
Executive Producer:
Danielle Peretz
Executive Producer:
Dustin Callif
Producer:
Jeff Tanner
Director of Photography:
Stefan Cpzaky
Editorial Company:
CUTTERS EDITORIAL
Editor:
Chris Hafner
Editor:
Jacob Kuehl
Assistant Editor:
TJ Lasure
Executive Producer:
Josianne Cote
Producer:
Sasha Grubor
Sound:
Play Sound
Producer:
Lauren Cascio
Mixer:
Ryan Sturup
Asst.:
Hermann Thumann

See more credits

Category
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