Home Gallery Print (image) Grand Rapids Rampage The Rampage is On a Roll Grand Rapids Rampage: The Rampage is On a Roll How do you get season ticket holders to stay in their seats for an arena football team coming off a pathetic 1-15 season? With great difficulty. But it helps if you face up to just how bad the team stinks, the team in question having the reekingly am Published on Jan 13, 2005 Editor's Pick How do you get season ticket holders to stay in their seats for an arena football team coming off a pathetic 1-15 season? With great difficulty. But it helps if you face up to just how bad the team stinks, the team in question having the reekingly ambitious name of the Grand Rapids Rampage. As John Ferin, CD at J&M Advertising, a local two-year-old, full-service shop, explains, "The mailer is shrink-wrapped around a custom-printed roll of toilet paper that says '1 and 15.' We felt that we should embrace our horrible season and let them know that we thought it sucked like a Hoover as well. The mailer also promised drastic changes for the good in the upcoming season." Results are just in, and they're considered distinctly promising, with 48% of season ticket holders renewing, according to Ferin. "While that may seem low, it's successful considering last year's initial renewal effort generated 47%. The TP promo definitely helped soften the bad season and jumpstart the renewal process." Hey, if they go 1-15 again, just throw in a toilet seat next year. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateJan 13, 2005Client:Grand Rapids RampageCD/Copywriter:John FerinArt Director:Andy HarwoodAgency:J&M Advertising Grand Rapids Latest Creativity News on Ad Age U.S. Hispanic Agencies: Final Deadline to Enter Wave Festival Is March 24 Morgan Neville, Anthony Mandler, Sam Raimi and Alice Mathias Find New Production Homes Bacardi, Swizz Beatz Partner to Free Artists With 'No Commission' Fairs Related work Pantene: ShowerGlass Pereira & O'Dell San Francisco MillerCoors: Miller Lite On Demand Angel Soft: Happy Single Parent's Day Deutsch - L.A.