Creativity

Taxidermy Comes To Life In Quirky French Ad for Cookie Brand Granola

Offbeat Humor from Paris Agency Marcel

Published on Jun 02, 2014

Editor's Pick

A quirky new campaign for French cookie brand Granola takes place in the workshop of a taxidermist -- where the animals suddenly burst into a rendition of "The Lion Sleeps Tonight." Directed by Adrien Armanet via Iconoclast for Paris agency Marcel, the spot is a continuation of a campaign launched last year that aims to communicate that Granola "gives you something extra." The aegncy claims the absurd humor has already contributed to 20% sales growth for the brand.

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About

Credits

Date
Jun 02, 2014
Agency:
Marcel Worldwide
Client:
Granola
Creative Director:
Jérémie Bottiau
Creative Director:
Sergio Alonso
Art Director:
Sebastian Piacentini
TV Production:
Prodigious
TV Producer:
Cleo Ferenczi
TV Production Assistant:
Corentin Harran
Sound Producer:
Boris Jeanne
Sound Production Co.:
Prodigious
Director:
Adrien Armanet
Production Company:
Iconoclast
Producer:
Solal Micenmacher
Post Production Co.:
Mathematics
Post Producer:
Sandra Haize
DOP:
Arnau Valls
Music Production Company:
Prodigious/ Gum

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