Creativity

Graubunden Tourism: Obermutten Goes Global-Best of 2011 IX #5

Worldwide Facebook fame for a tiny village.

Published on Nov 10, 2011

Editor's Pick

The tiny Swiss village of Obermutten became a worldwide hit on Facebook thanks to a campaign by Jung von Matt/Limmat for the Graubunden department of tourism and ranks #5 in our interactive category in 2011.

When the village launched its Facebook page, it carried a video showing the mayor, who promised that anyone who 'liked' Obermutten would have their profile picture posted on the village's official notice board. Over 9,000 people so far have become fans of the village; the campaign has been reported in over 20 countries and was even reported on a main news bulletin in South Korea. (Meanwhile the notice board is full up, so the village has resorted to posting the pictures on barn walls).

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About

Credits

Date
Nov 10, 2011
Agency:
Jung von Matt/Limmat
Client:
Graubunden Tourism
Creative Director:
Livio Dainese
Creative Director:
Fernando Perez
Copywriter:
Samuel Christ
Copywriter:
Alain Eicher
PR:
Cyrill Hauser
Art Director:
Maurus Zehnder
Graphic Designer:
Laura Grümann
Graphic Designer:
Bettina Veith
Art Buyer:
Erasmo Palomba
Camera:
Jyri Pasanen

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