Creativity

Graubunden Tourism: Obermutten International Museum of Friendship Recap

Unknown village gets a global museum.

Published on Oct 04, 2012

Editor's Pick

Jung von Matt's innovative campaignto put a tiny Swiss village on the map goes from strength to strength. This video shows the results of its recently announced effortto build an "International Museum of Friendship" in the hamlet of Obermutten, with objects sent in from all over the world. The village now has an added tourist attraction for the more than 75 million people who "liked" it on Facebook, many of whom now want to visit in real life.

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About

Credits

Date
Oct 04, 2012
Agency:
Jung von Matt/Limmat
Client:
Graubunden Tourism

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