Creativity

Greased Lightning: Filthy Confessions

How powerful are Greased Lightning's industrial-strength cleaning products? Powerful enough to eliminate guilt associated with wronging a close friend, apparently, as visitors to the "Filthy Confessions" website can attest t

Published on Jul 18, 2006

Editor's Pick

How powerful are Greased Lightning's industrial-strength cleaning products? Powerful enough to eliminate guilt associated with wronging a close friend, apparently, as visitors to the "Filthy Confessions" website can attest to. Created by Atlanta-based integrated marketing agency Fletcher Martin, the site allows a guilt-ridden visitor to come clean of their heinous deed by sending a written confession (a typed letter or a blog entry) or a spoken one (a recorded phone message) to the victim. Those with an already clear conscience can make up a fictional confession via a Mad Libs-style story generator, or simply amuse themselves by listening to the indiscretions of others.

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About

Credits

Date
Jul 18, 2006
Client:
Greased Lightning
Agency:
Fletcher Martin

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