New Yorkers Get A Taste Of Fort Lauderdale With Heated Bus Shelter

Get a Bit of Beach Time While Waiting for Your Bus

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Need a spot of warmth in cold New York City? Head over to Midtown East, where the Greater Fort Lauderdale Convention & Visitors Bureau has placed a heated bus shelter -- a "beach oasis" -- to give commuters a slice of sunny Florida as they wait for the M42 crosstown bus.

The shelter is part of "The Beach Looks Good on You," campaign, and will include an event on Jan. 28 at Grand Central where the station's Vanderbilt Hall will be transformed into a beach oasis. The campaign includes a chance to win free Fort Lauderdale getaways.

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Date
Jan 20, 2014
Client:
Greater Fort Lauderdale Convention & Visitors Bureau
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