Creativity

Green & Black Chocolate Goes from Missionary to Racy in Mother London's New Campaign

Carl Kleiner, Photographer behind Ikea's Baking Book, highlights candy's wild flavors

Published on Mar 11, 2013

Editor's Pick

Each Green & Black's Organic Chocolate bar has its own personality, in Mother London's first work for the brand since it won the business last year. Six different press and outdoor executions, designed to show the full range and emphasize the various flavors, include this Spiced Chilli bar, pictured with strategically placed nipple tassels, as "the exotic one".

Others include the Butterscotch bar, shown apparently sunbathing, called "The Golden One", and the Dark 70% bar, "The Deep One", depicted as a swimming pool. The campaign was shot by Carl Kleiner, a Swedish photographer also known for his work for the 2010 Ikea Cook Book.






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About

Credits

Date
Mar 11, 2013
Agency:
Mother London
Client:
Green & Black

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