Creativity

Green Giant: One Giant Pledge

AR Green Giant encourages kids to get their veggies.

Published on Oct 04, 2012

Editor's Pick

Digital production company Grand Visual brought the Jolly Green Giant to life this week at Grand Central Terminal, in a augmented reality stunt similar to one it ran in the UK earlier this year. Families interacted with the AR version of the giant, who rewarded them with a fist bump or high-five when they pledge to eat one more veggie a day.

Those who were unable to attend the event can also take the One Giant Pledge on Facebook. Each participating family member will identify a goal (such as becoming an astronaut or teacher) that is motivating them to take the pledge and can upload a picture to generate a customized pledge with the Green Giant.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 04, 2012
Client:
Green Giant
Digital Production Company:
Grand Visual

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.