Creativity

Green Lantern: Invasao

Green lantern's (bicycle) light!

Published on Aug 24, 2011

Editor's Pick

To promote the launch of the Green Lantern movie, Lorem.nu, Brazil undertook a guerilla campaign in Sao Paolo and Rio de Janeiro, placing green LEDs on bicycle tires that revealed Green Lantern logos and the release date of the movie when the wheels started spinning.

Of course, there was a safety element too, since car drivers can now better see the cyclists in question. If they're evil villains, they may even get scared off.

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About

Credits

Date
Aug 24, 2011
Agency:
Lorem.Nu
Client:
Green Lantern

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