Green Lantern: Invasao

Green lantern's (bicycle) light!

Published on

Editor's Pick

To promote the launch of the Green Lantern movie,, Brazil undertook a guerilla campaign in Sao Paolo and Rio de Janeiro, placing green LEDs on bicycle tires that revealed Green Lantern logos and the release date of the movie when the wheels started spinning.

Of course, there was a safety element too, since car drivers can now better see the cyclists in question. If they're evil villains, they may even get scared off.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Aug 24, 2011
Green Lantern
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age