Creativity

Greenpeace: A New Warrior

Buy a piece of the new Rainbow Warrior

Published on Feb 18, 2011

Editor's Pick

A website promoting Greenpeace's new Rainbow Warrior ship, currently under construction, lets supporters 'buy' pieces of the new vessel in order to make a donation. A 3d design allows visitors to explore all areas of the enviromental campaigning ship, where items 'for sale' -include shower heads, scuba gear, knives and forks and zodiac boats. Shoppers will be rewarded with a certificate of purchase and can have their name added to a dedication wall on the ship. The first Rainbow Warrior was famously sunk by French agents in 1985; the current version is being retired.

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Credits

Date
Feb 18, 2011
Agency:
DDB Paris
Client:
Greenpeace
Creative Director:
Alexandre Herve
Copywriter:
Olivier Lefebvre
Agency Director:
Benjamin Marchal
Digital Producer:
Julien Leguyader
Technical Director:
Ulysse Loreaux
Production Company:
Les 84
Production Company:
Make Me Pulse
Sound Production:
Panarama
3D Modelisation:
Virtek

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