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Greenpeace: Global Warming Has its Price

As writer Icaro Doria explains, these pro bono newspaper ads and wildpostings, which just broke in New York, started with a Saatchi & Saatchi screening of Al Gore's An Inconvenient Truth. This led to CCO Tony Granger's request

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As writer Icaro Doria explains, these pro bono newspaper ads and wildpostings, which just broke in New York, started with a Saatchi & Saatchi screening of Al Gore's An Inconvenient Truth. This led to CCO Tony Granger's request for a "campaign to mobilize opinion makers and business people to pay attention to the global warming problem
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About

Credits
Date
Oct 20, 2006
Chief Creative Officer:
Tony Granger
Art Director:
Menno Kluin
Copywriter:
Icaro Doria
Print Producer:
Carol Plunket
Client:
Greenpeace
Agency:
Saatchi & Saatchi New York
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