Creativity

Greenpeace: Global Warming Has its Price

As writer Icaro Doria explains, these pro bono newspaper ads and wildpostings, which just broke in New York, started with a Saatchi & Saatchi screening of Al Gore's An Inconvenient Truth. This led to CCO Tony Granger's request

Published on Oct 20, 2006

Editor's Pick

As writer Icaro Doria explains, these pro bono newspaper ads and wildpostings, which just broke in New York, started with a Saatchi & Saatchi screening of Al Gore's An Inconvenient Truth. This led to CCO Tony Granger's request for a "campaign to mobilize opinion makers and business people to pay attention to the global warming problem

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About

Credits

Date
Oct 20, 2006
Chief Creative Officer:
Tony Granger
Art Director:
Menno Kluin
Copywriter:
Icaro Doria
Print Producer:
Carol Plunket
Client:
Greenpeace
Agency:
Saatchi & Saatchi New York

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