Greenpeace: Global Warming Has its Price
As writer Icaro Doria explains, these pro bono newspaper ads and wildpostings, which just broke in New York, started with a Saatchi & Saatchi screening of Al Gore's An Inconvenient Truth. This led to CCO Tony Granger's request
As writer Icaro Doria explains, these pro bono newspaper ads and wildpostings, which just broke in New York, started with a Saatchi & Saatchi screening of Al Gore's An Inconvenient Truth. This led to CCO Tony Granger's request for a "campaign to mobilize opinion makers and business people to pay attention to the global warming problem
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Full Credits
- Chief Creative Officer:
- Tony Granger
- Art Director:
- Menno Kluin
- Copywriter:
- Icaro Doria
- Print Producer:
- Carol Plunket
- Client:
- Greenpeace
- Agency:
- Saatchi & Saatchi New York
Date
Oct 20, 2006
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