Creativity

Greenpeace Takes You on a VR Journey to the Arctic

Film by MediaMonks Lets You Explore Glaciers, Walk on Sea Ice and More

By Alexandra Jardine. Published on Jul 05, 2016

Editor's Pick

Greenpeace takes viewers into the heart of the arctic in this beautiful virtual reality film, designed to recruit new members to its cause.

Produced by MediaMonks, the film was shot in Svalbard, a Norwegian archipelago in the Arctic Ocean, and takes the viewer on a journey to the far north. Viewers can look out from the deck of the Greenpeace ship, the Arctic Sunrise, see what it's like to walk on the sea ice or explore a glacier, and get close up to a seal and a polar bear mother with her cub.

To produce the film, MediaMonks' VR team created camera and audio 360 rigs that would deliver a seamless version of reality. Camera rigs were 3D printed in the bespoke VR Lab and the team of VR creatives then travelled together with a production unit from Greenpeace to capture the footage.

The film will be available on Facebook and YouTube in 360 degree format and VR headsets will be placed at various festivals throughout the world, starting with the Peace and Love Festival in Borlänge, Sweden, on July 7.

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About

Credits

Date
Jul 05, 2016
Client:
Greenpeace
Production company:
MediaMonks
VR Director:
Bo Gustavsson
Director of Photography:
Bo Gustavsson
VR Creative Direction:
Fredrik Broander
VR Technician:
Thomas Söderlund
Executive Producer:
Anna Adamson
Editor:
Julian Antell
VR Director of Photography:
Rasmus Törnqvist
Client:
Rasmus Törnqvist

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