Creativity

Greenpeace Business Card Will Get You on the Subway for Free

Organization's Calling Card Will Get You on the Metro for Free

Published on Jul 15, 2014

Editor's Pick

Greenpeace Russia and Havas Digital Moscow have turned business cards into something you'll want to stash for a long, long time -- by assigning them additional duties as passes for the Moscow Metro System. Instead of just carrying the usual contact info, the cards can be swiped at station turnstile for rides on the train. By encouraging the use of public transport, the cards help people practice what the organization has long preached.

Greenpeace is encouraging use of the card by other companies and provides more info for those interested in adopting it here.

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About

Credits

Date
Jul 15, 2014
Agency:
Havas Digital - Moscow
Client:
Greenpeace Russia
Managing Director:
Mikhail Nechaev
Creative Director:
Lucas Zaiden
Producer:
Dmitriy Leschinskiy
Director of Creative Technology:
Kirill Zhukov
Art Director:
Bruno Ponzini
Copywriter:
Augusto Anjos
Client:
Anna Smirnova
Client:
Ksenia Arestova

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