Greenpeace Lets You Explore the Amazon and Arctic in Virtual Reality

App Aims to Showcase Its Campaigning Work and Boost Donations

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Greenpeace's first-ever vrtual reality app gives supporters the chance to experience amazing places like the Amazon and the Arctic first-hand, and take action to defend them.

The Virtual Explorer app was conceived and created by design consultancy AllofUs. The work takes viewers into a range of 360-degree immersive films, allowing people to visit some of Earth's most amazing and precious environments where Greenpeace is campaigning, and enabling them to help take steps to protect them via petitions and donations.

To enable viewers to experience it, Greenpeace has produced a bespoke, rainforest-themed VR cardboard headset from recycled materials, which accompanies the content and which can be accessed for a donation of six pounds. Viewers can also choose to watch 360-degree highlights via their phone only. The app is available for both Apple iOS and Android users.

Orlando Mathias, founder at AllofUs, said in a statement "We believe that the power of VR is that it creates empathy by bringing users right to the heart of the work Greenpeace is doing in some truly remarkable places."

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About

Credits
Date
Mar 27, 2017
Agency:
AllofUs London
Client:
Greenpeace
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