Creativity

Greggs: Not the Christmas no. 1

Lyrics by the fans.

Published on Dec 19, 2011

Editor's Pick

UK bakery chain Greggs has released a downloadable single for charity Help For Heroes (which helps wounded ex-soldiers) with a little help from the audience. It's made up crowdsourced lyrics, submitted via Greggs followers on Facebook and Twitter. The lyrics also form a mural, which becomes the centerpiece for the time-lapse video and was created by a group of up and coming illustrators. The whole project was conceived by digital design agency Steel and the song, recorded by indie band Silvers, can be downloaded here to make a donation to the charity.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Dec 19, 2011
Agency:
Steel
Client:
Greggs
Video Editing:
Pantechnicon
Color Grading:
Irresistible Films
Digital Distribution:
Believe Digital

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.