'Lakes' Made of Mirrors Appear in China to Draw Attention to Environmental Damage

Craftsmen Created Large Curved Mirrors Resembling Bodies of Water

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A mysterious group of lakes have appeared in China's urban areas, part of a beautiful urban installation by Grey Group Beijing that placed "lakes" made of curving mirrors onto the ground. The idea is to draw attention to the effects of climate change in China, caused due to rapid urbanization of the country and the environmental pollution. Lakes have been disappearing, and many people, especially younger people, have never seen a natural lake if they grew up in cities. The "Lost Lakes" were created using mirrors as large as 20 metres by 10 metres, made by 15 people working over six weeks.

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About

Credits
Date
Jul 25, 2013
Agency:
Grey Beijing
Client:
Grey Group China
Category
Latest Creativity News on Ad Age

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