Grey Group Japan knew its office was difficult for some people to find. So it created an interactive game that's designed to entertain visitors as well as help them find their way. In the game, Going Grey, a visitor from New York tries to meet up with his girlfriend (who turns out to be Grey Japan's CEO Yumi Shibuya) and players have to help him negotiate the way to Grey's office from the local subway station. Users guide him through the streets and alleys, by using the keyboard arrow keys to direct his movements, helped by hints and clues on Facebook and Google maps. Information on the local area also appears on the screen as users find their way.