Creativity

Grey London Rewrites Christmas Hymns as 'Hyrrs' With a Feminist Slant

Proceeds From Songs Go to Domestic Violence Charity Refuge

By Alexandra Jardine. Published on Dec 11, 2017

Editor's Pick

Body shaming. Workplace inequality. Sexism, Harassment and #MeToo. 2017 has been a year in which all of these issues have risen to prominence, and to round it off, Grey London has rewritten a series of Christmas carols as "Hyrrs" (ie. not Hymns) with sparkily feminist lyrics.

"Deck the Halls with Boughs of Holly" becomes "Kick The Balls (Of Patriarchy)," O Christmas Tree" becomes "Oh Sexism" and (as seen here) "God Rest Ye Merry Gentlemen" becomes "We want an equal salary."

Elsewhere, "Once in Royal David's City" becomes a plaintive carol about sexual harrassment, "In the Bleak Midwinter" bemoans female sexual pleasure being ignored, "Silent Night" complains about female stereotypes in Hollywood and "Good Queen Wenceslas" wonders why the Feast has to be named after Stephen.

The songs are available to download from iTunes, Google Play and Amazon, and stream from Spotify and Apple Music, with all proceeds going to domestic violence charity Refuge.

Grey's co-chief creative officer, Vicki Maguire says in a statement: "From Weinstein and Westminster to salaries and sexism, 2017 has shown how appalling it can be for women. That's why we now want to make a statement about kicking everyday inequality in the baubles this Christmas, while raising money for an amazing cause that helps women."

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About

Credits

Date
Dec 11, 2017
Agency:
Grey London
Client:
Grey London
Chief Creative Officer:
Caroline Pay
Chief Creative Officer:
Vicki Maguire
Creative:
Tom Houser
Creative:
Christopher Keatinge
Creative:
Augustine Cerf
Creative:
Laura Nunneley
Music Produced By:
Goldstein London
Sound Recorded By:
Munzie Thind
Sound Recorded By:
Grand Central Recording Studios

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