Grey Poupon: The Lost Footage

Pardon me...

Published on

Editor's Pick

This weekend's Oscars telecast will feature a generous helping of nostalgia, thanks to Grey Poupon.

The Associated Press reports that the Kraft Foods brand is set to debut a new television spot that will bring back the infamous "Pardon Me" spot over 25 years after it first aired. While it begins in a similar fashion as the original spot, with a gentleman pulling up his car alongside another on a countryside road to inquire whether the aristocratic gentleman inside has any Grey Poupon mustard. "But of course," the man replies, and hands him a jar through the car window.

The new spot, titled "Lost Footage" and directed by Hungry Man's Bryan Buckley, continues the story, to show that the borrower--who happens to look a lot like John Cleese, never, in fact, returned the precious mustard. What ensues is a car chase, shot in a similar, old-timey style as the original spot. The end of the commercial leads GreyPouponChase.com, where a short film showing the entire car chase will premiere Sunday night after the spot airs during the Oscars. The spot will air on TV just once.

Previously, the mustard brand and Crispin debuted the exclusive "Society of Good Taste" Facebook page, which only let Grey Poupon fans "like" the page after they took a "test" that showed they had good taste -- or were exceptionally snooty.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 19, 2013
Agency:
Crispin Porter + Bogusky
Client:
Grey Poupon
Worldwide CCO:
Rob Reilly
ECD:
Jason Gaboriau
CD:
Robin Fitzgerald
CD:
Cameron Harris
ACD/AD:
Mike Kohlbecker
ACD/CW:
Alexandra Sann
Art Director:
Tushar Date
Copy:
Jamie Toal
Head of Interactive Production:
Ivan Perez-Armendariz
Integrated Head of Video:
Chad Hopenwasser
Senior Integrated Producer:
Katie Porter
Production Company:
Hungry Man
Director:
Bryan Buckley
Exec. Producer:
Kevin Byrne
Exec. Producer:
Mino Jarjoura
Exec. Producer:
Dan Duffy
Line Producer:
Mino Jarjoura
Production Supervisor:
Josh Rothfield
Production Design:
David Skinner
DOP:
Scott Henriksen
Editing:
Cut & Run
Music:
JSM Music
Mix:
Lime Studios
Sound Design:
Machine Head
VFX:
The Mill
Animation Company:
Iron Claw
Telecine Company:
Company 3

See more credits

Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age