Creativity

In Singapore, Smartphones Connect the Visually Impaired With Sighted Guides

Grey Singapore develops app that helps with independent living

Published on Apr 23, 2013

Editor's Pick

Grey Singapore has created a smartphone app which aims to help the visually impaired by connecting them remotely to a sighted guide. Users launch the "Lend an Eye" app via voice-activation to call for a guide, with their request going out to a group of guides simultaneously. They are then guided to their destination by a sighted person via live video streaming and an embedded map, and can communicate with the guide via hands-free equipment. Although the system is dependent on a wireless internet connection, it's an interesting idea that the agency claims can help the visually impaired to become more independent by making decisions for themselves.

The app is currently available on Android and the iOS version is expected to be available in May. It has been trialled with a group of visually impaired employees from the Eureka Call Centre Systems, and you can see videos of some of their testimony on the Lend An Eye website.

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About

Credits

Date
Apr 23, 2013
Agency:
Grey - Singapore
Chief Creative Officer:
Ali Shabaz
Client:
Grey Singapore
Assoc. Creative Director:
Joseph Cheong
Senior Art Director:
Deng Yingzhi
Copywriter:
Karn Singh
Senior Interactive Designer:
Sudhir Pasumarty
Mobile App Specialist:
Sandeep Bhardwaj
User Interface Designer:
Sudhir Pasumarty
User Interface Designer:
Leow See Ming
Web Designer:
Victoria Koh Wei Ting

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