Boy Shares His Life With A Bear In Moving Spot For Child Bereavement Charity

Spot Ran On U.K. Mother's Day This Weekend

Published on Mar 31, 2014

Editor's Pick

Child bereavement charity Grief Encounter ran this heartrending spot on U.K. Mother's Day this weekend, highlighting the gaping hole that losing a parent can leave in a child's life. It shows a little boy doing all the things you'd expect his mother to do -- putting a band-aid on his knee, pulling his boots on, switching his night-light off -- by himself, with only a teddy bear for company. The spot was created by Green Cave People (the shop opened by former DLKW ECD Malcolm Green in 2011 with former Lowe strategy director Marc Cave) and directed by Liz Murphy via Nice Shirt Films.

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Mar 31, 2014
Green Cave People
Grief Encounter
Executive Creative Director:
Jackie Steers
Liz Murphy
Production Company:
Nice Shirt Films
Director of Photography:
Alex Reid
James Graley
Mark Burnett
Vic Parker
Jon Hollis
Managing Partner:
Holly Ripper

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