Child bereavement charity Grief Encounter ran this heartrending spot on U.K. Mother's Day this weekend, highlighting the gaping hole that losing a parent can leave in a child's life. It shows a little boy doing all the things you'd expect his mother to do -- putting a band-aid on his knee, pulling his boots on, switching his night-light off -- by himself, with only a teddy bear for company. The spot was created by Green Cave People (the shop opened by former DLKW ECD Malcolm Green in 2011 with former Lowe strategy director Marc Cave) and directed by Liz Murphy via Nice Shirt Films.
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