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Brazilian Agencies Urge Fans to Wear Neymar's Face to Support World Cup Team

Social Media Idea Spawned by Grupo ABC Shops

Editor's Pick

The Brazil World Cup team's loss of striker Neymar after his back injury during the quarter-final game against Colombia doesn't mean the player will not be appearing during the country's match against Germany today -- if things go the way some Brazilian ad agencies have planned. Some of the country's ad shops are rallying to get thousands fans to wear a mask of Neymar's face during the game in support of their team--whether they're at the stadium or not.

Muse Brands founder Lo Braz, the wife of Pereira & O'Dell CCO PJ Pereira, spawned the idea when she posted on Facebook that Brazilian fans should wear a mask of Neymar in support of their team. Other agency folks, like Africa CCO Sergio Gordilho, picked up on her idea and amplified it, leading to the #somostodosneymar ("we are all Neymar") campaign, involving the printing of 120,000 actual masks, as well as a website where people can download and create the mugs on their own. In just a matter of hours, when Brazil faces off against Germany at 4pm EST, we'll see how far the agencies efforts go.

Read more about how the @somostodosneymar campaign came about on Adage.com.

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About

Credits
Date
Jul 08, 2014
Client:
Grupo ABC
Creative Director:
Lo Braz
Creative Director:
Sergio Gordilho
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