A Devoted Dad Is Way More Than He Seems in This Touching Ad With a Twist

Grupo Gay de Bahia Delivers a Real-Life Story for Brazilian Father's Day

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Yesterday (Aug.13) was Brazilian Father's Day, and to mark it, LGBT rights group Grupo Gay de Bahia made a moving ad with a surprising twist.

The commercial, by agency Propeg, portrays the real-life story of Cézar Sant'Anna, a father who is celebrating the date with his son. A little boy narrates the ad, discussing how special his father is -- strong, funny, etc. -- as we see footage of their daily life, all set to a cover of Cyndi Lauper's "True Colors."

His dad does everything with him, taking him to ride a bike or on a fairground ride, cooking with him, teaching him the piano. "When i grow up, I want to be just like you," the boy says. As far as that goes, it's a sweet ad, but the surprise comes at the end, when the spot reveals that Cezar was originally Beatriz, the woman who gave birth to the child. The ad ends with a short explanation about how she transitioned, and that this is her first Father's Day with her son.

The real father and son played themselves in the ad, and Rafael Damy of Vapt Movies brought a sensitive touch to the direction.

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Aug 14, 2017
Grupo Gay de Bahia
Grupo Gay da Bahia
Chief Creative Officer:
Emerson Braga
Director of Executive Creation:
Fabiano Ribeiro
Creative Direction:
Bertone Balduino
Creative Direction:
Vítor Barros
Head of Art:
Luiz Celestino
Emerson Braga
Rafael Damy
Vítor Barros
Bertone Balduino
Vinicius Oliveira
Thiago Machado
VP Service & Management:
Vitor Barros
Michele Estevez
National Media Director:
Fatima Rendeiro
Malu Melo
RTV Production:
Juliana Leonelli
RTV Production:
Taís Carvalho
Melina Romariz
Production Manager:
Vapt Filmes
Scene Direction:
Rafael Damy
Assistant Director:
Bárbara Aranega
Bruno Tiezzi
Thiago Cauduro
Executive Production:
Edgard Soares
Paula Librandi
Felipe Costa
Customer Service Representative:
Carla Zulu
Alan Porciuncula
Production Manager:
Lira Musica
Production Coordination:
Ana Paula Domingues
Production Director:
Janaína Mesquita
Production Assistant:
Marco Fiore
Production Assistant:
Sabrina Lippi
Art Direction:
Luiz Henrique Pinto
Art Direction:
Kelly Hayd
Production of Objects:
Patricia Di Giorgio
Costume Designer:
Fernanda Gunutzman
Make Up:
Miriam Kanno
Casting Production:
Vivi Simões
Casting Production:
Rodrigo Correia
Customer Approval:
Marcelo Cerqueira

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