Creativity

Worried About Zombie-Related Memory Loss? G-Shock Can Help

Unit 9 Developed Branded Interactive Game With Two German Film Students

Published on Nov 20, 2014

Editor's Pick

Zombie fans will enjoy the urgency of Five Minutes, a branded interactive game created by G-Shock watches, production company Unit 9 and two students from Germany's Filmakademie Baden-Württemberg.

The game, combining live-action footage with interactive elements, is based on the concept that the first symptom of infection is memory loss within five minutes. Players have to help a man who is fighting to survive after being injured during a battle with a zombie, completing various challenges to keep him focused before the crucial five-minute period (recorded on a G-Shock watch) is up. They can choose between various levels of difficulty.

Five Minutes started as a student project from writer/director Maximilian Niemann and producer Felix Faist. Unit 9 has now signed both of them for commercial representation. The pair approached Casio-owned G-Shock to endorse the project, and together with Unit 9 developed a custom HTML framework for the game, so that it can be played on all desktop and tablet devices without installng an app.

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About

Credits

Date
Nov 20, 2014
Client:
G-Shock / Filmakademie Baden-Wurttemberg
Prod. Co.:
Unit9
Writer/Director:
Maximilian Niemann
Producer:
Felix Faisst

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