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GSK: Drugs

What's your drug?

Editor's Pick

Great Britain's Marlon Devonish is the centerpiece of this visually powerful ad from TBWA London for GlaxoSmithKline, which gets really, really inside the athlete's body.

The ad celebrates GSK's role as the official Laboratory Services Provider for the Games, providing anti-doping testing. The Lab starts operating today, working round-the-clock. According to a statement, more tests will be carried out at this year's Games, than at any other Olympics event in history. Every medallist and up to 50% of athletes will be tested for drugs. OOH ads featuring athletes will appear across the U.K. as well, starting next week.

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About

Credits
Date
Jul 16, 2012
Agency:
TBWA London
Client:
GSK
ECD:
Dede Laurentino
CD/Writer:
Fabio Abram
CD/AD:
Braulio Kuwabara
Chief Strategy Officer:
Zaid Al-Zaidy
Strategic Planner:
Jenna Hoyle
Head of Broadcast:
Jason Ayers
Producer:
Natalie Spooner
Producer:
Gill Oglethorpe
Producer:
Nicholas Kurs
Production Manager:
Melanie McGee
Prod. Co.:
Outsider
Director:
Scott Lyon
Producer:
Zeno Campbell-Salmon
Editor:
Art Jones
Post Prod:
Electric Theatre
Post Producer:
Lee Pavey
Flame Artist:
Giles Cheetham
Sound:
Factory Studios
Sound Engineer:
Anthony Moore
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