Creativity

Reach Out and Touch Someone You Love -- Literally -- With GSP Beta Group's New App

Touching Virtually Never Felt So Real With New Idea out of Goodby's Innovation Lab

Published on Aug 27, 2013

Editor's Pick

This cute but bizarre film shows two fingers poised to touch, a la God and Adam on the Sistine Chapel, but as they approach they continue to grow . . . and grow. . .and grow to extreme lengths. The idea illustrates the point behind the new Touch Room app created out of GSP Beta Labs, the innovation arm of Goodby, Silverstein & Partners.

The premise of the app is to put you and loved one or friend in the same room, virtually. When app users touch the same spot on their phones, they vibrate, creating the sensation of real real world contact. The app is available on iOS for free on iTunes.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 27, 2013
Agency:
Goodby Silverstein & Partners
Client:
GSP Beta Group
Music:
Jeff Goodby
Lyrics:
Jeff Goodby
Chief Digital Officer:
Kalle Hellzen
Creative Developer:
Chris Allick
Art Director:
Pablo Rochat
Copywriter:
Caroline Cappelli
Director of Interactive Production:
Ellie Hardy
Group Executive Interactive Producer:
Michael Phillips
Video:
Marco Svizzero
Video:
Alvin Shen
Video:
Juli Lopez
Postproduction Producer:
Ava Rant
Editor:
Marco Svizzero
Audio Engineer:
Nic Dematteo
Video CD:
Stevie Laux
Director of Art Production:
Suzee Barrabee
Copyediting Director:
Ryan McDermott

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.