Creativity

Guarana Antarctica: Le Petit Parkour

This is gonna be difficult.

Published on Dec 05, 2011

Editor's Pick

Move over Parkour. It's time for Le Petit Parkour. A YouTube video from DDB Brasil for Guarana Antarctica satirizes the difficult Parkour by simplifying it. Instead of walls and trees, daredevils (kind of) traverse over railway tracks and pavements, accompanied by a populist hip-hop soundtrack. The biggest obstacle? A 3.3 liter bottle of Guarana.

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About

Credits

Date
Dec 05, 2011
Agency:
DDB Brasil
Client:
Guarana Antarctica
Creative Director:
Sergio Valente
Creative Director:
Marco Versolato
Creative Director:
Moacyr Netto
Copy Writer:
Estevao Queiroga
Art Director:
Daniel Ottoni
Art Assistant:
Pedro Konishi
Media:
Monica de Carvalho
Media:
Julia Mathias
Media:
Karol Gebrael
Media:
Bruna Sancao
RTVC:
Gilberto Pires
RTVC:
Rafael Motta
RTVC:
Ana Paula Casagrande
Developer:
Talk Filmes
Director:
Flavio Barone
Director of Photography:
Marcos Fertonani
Executive Producer:
Priscila Martoni
Developer Supervisor:
Ludmila Kaminskas
Production Director:
Guilherme Melles
Art Director:
Ilan Wainstein
Editing:
Pedro Roloff
Audio Producer:
Cabaret Studio
Producer/Conductor:
Guilherme Azem

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