Creativity

Gucci: Fiat 500

Fiat gets some designer stripes.

Published on Aug 17, 2011

Editor's Pick

To celebrate its 90th birthday, Gucci is getting a car, and not just any car. Gucci is teaming up with another giant of Italian design, Fiat, to create the Fiat 500 by Gucci.

The special edition car, available in only black or white, will be unveiled at New York's Fashion week and display the green, red, green stripe that has become synonymous with the Gucci brand. The stripe will not only be seen on the sheet metal but will also appear on the seats, gearshift, carpet, and even the seatbelts. Also on the exterior, hubcaps will display the interlocking 'GG' logo and the name Gucci in script on the hatchback and the doorpost. If that isn't enough, even the break pads will be the unmistakable Gucci green.

And, for those who like to play matchy matchy, the brand has extended the Fiat partnership to a line of men's and women's fashion and goods. The collection, which is inspired

To celebrate its 90th birthday, Gucci is getting a car, and not just any car. Gucci is teaming up with another giant of Italian design, Fiat, to create the Fiat 500 by Gucci.

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About

Credits

Date
Aug 17, 2011
Client:
Gucci

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