Gucci: Green Glasses

Biodegradable glasses.

Published on May 30, 2012

Editor's Pick

Gucci is going green. The Italian fashion house, along with sunglasses maker Safilo, has created these 'green' glasses, made out of a renewable plastic consisting of wood fiber, resins and lignin. Called 'liquid wood,' the material is biodegradable. Hinges and metal accents are made out of recycled metal, while the lenses are made out of mineral glass.

Gucci also announced a new line of sustainable, biodegradable footwear, designed by Frida Giannani, the brand's creative director.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


May 30, 2012

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.