Gucci: Pinterest Banner Ad

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Gucci is encouraging viewers of a new banner ad to add it to their Pinterest boards. Clicking a small "Pin it" button on the left hand corner of the ad will bring up two images to share, a full-size image of the ad, and a product shot of the shoes it features). Both pins link directly to Gucci's e-commerce site. The ad was created out of TripleLift and will be appearing on sites like WSJ.com, style.com and NYMag's The Cut.

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Date
Oct 04, 2012
Client:
Gucci
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