Peacocks, Bathroooms and Berlin; Fashionistas Are Loving Gucci's SS16 Ads

Campaign Takes Inspiration From 80s German Pop Culture

Published on

Editor's Pick

One model skates with a peacock, while others hang out by the hand dryer in a lurid pink bathroom in Gucci's Spring Summer 16 advertising campaign, which has impressed the fashion world.

Shot in Berlin by Glen Luchford, the campaign combines a vibrant color palette, florals, glitter and a healthy dose of eccentricity to come up with a look that was apparently inspired by Germany's '80s pop culture. Gucci's flamboyant new look has been taking shape under Alessandro Michele, who took over the label last year.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jan 07, 2016
Glen Luchford
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age