Peacocks, Bathroooms and Berlin; Fashionistas Are Loving Gucci's SS16 Ads

Campaign Takes Inspiration From 80s German Pop Culture

By Alexandra Jardine. Published on Jan 07, 2016

Editor's Pick

One model skates with a peacock, while others hang out by the hand dryer in a lurid pink bathroom in Gucci's Spring Summer 16 advertising campaign, which has impressed the fashion world.

Shot in Berlin by Glen Luchford, the campaign combines a vibrant color palette, florals, glitter and a healthy dose of eccentricity to come up with a look that was apparently inspired by Germany's '80s pop culture. Gucci's flamboyant new look has been taking shape under Alessandro Michele, who took over the label last year.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jan 07, 2016
Glen Luchford

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.