Guide Dogs Australia: Support Scent Background

Show your support for the blind with a new scent.

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For its recent effort to promote Guide Dogs Australia, Clemenger BBDO Melbourne decided to address one of the greatest and perhaps most unrealized struggles faced by the visually impaired and blind—isolation. The agency created a unique fragrance, Support Scent, which, when worn by a person would make those with impaired vision aware of the support they are receiving, via sense of smell.

The fragrance packaging also keeps the blind in mind, featuring Braille and scented Braille letters. The agency teamed with Australian cosmetics brand KIT cosmetics to develop the scent, now sold nationwide at Myer Department Stores, cosmetic shops and online, with all proceeds benefiting Guide Dogs Australia.

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Mar 17, 2010
Clemenger BBDO Melbourne
Guide Dogs Australia
Excecutive Creative Director:
Ant Keogh
Interactive Creative Director:
Damian Royce
Tom Martin
Julian Schreiber
Agency Producer:
Sevda Cemo
Agency Project Manager:
Sevda Cemo
Interactive Producer:
Sam Hodgson
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