Home Gallery Video Guinness Area 22 Guinness: Area 22 Training the robot crab way Published on Jan 26, 2010 Editor's Pick Guinness touts technology as a rugby game enhancer. The spot points to Guinness' Area 22 site, which details the Guinness Index, whereby RFID chips are embedded in rugby balls to give players and fans a new perspective on the game. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateJan 26, 2010Agency:IIBBDO DublinAgency Producer:Noel ByrneClient:GuinnessCreative Director:Mal StevensonCopywriter:Bernie MartinArt Director:Paddy GeraghtyDirector:Rory KelleherProduction Company:Company FilmsProduction Company:Believe MediaProducer:Nick FewtrellDirector of Photography:Jake PolonskyPost Production:GlassworksEditor:Jake WalseEditorial Company:Screenscene Latest Creativity News on Ad Age The Entertainment Lions Grand Prix Goes to ... a Bank Adidas Bests Nike for Entertainment Lions Music Grand Prix Jet.com and R/GA Win Cannes' Media Grand Prix for 'Innovating Saving' Related work Guinness: Guinness Tasting VR Experience R/GA London Guinness: Let's Get Together Iris Guinness: World's Friendliest Fridge Ogilvy Malaysia
