Guinness: Area 22
Training the robot crab way
Published on Jan 26, 2010
Editor's Pick
Guinness touts technology as a rugby game enhancer.
The spot points to Guinness' Area 22 site, which details the Guinness Index, whereby RFID chips are embedded in rugby balls to give players and fans a new perspective on the game.
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Credits
- Date
- Jan 26, 2010
- Agency:
- IIBBDO Dublin
- Agency Producer:
- Noel Byrne
- Client:
- Guinness
- Creative Director:
- Mal Stevenson
- Copywriter:
- Bernie Martin
- Art Director:
- Paddy Geraghty
- Director:
- Rory Kelleher
- Production Company:
- Company Films
- Production Company:
- Believe Media
- Producer:
- Nick Fewtrell
- Director of Photography:
- Jake Polonsky
- Post Production:
- Glassworks
- Editor:
- Jake Walse
- Editorial Company:
- Screenscene
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