Home Gallery Video Guinness Area 22 Guinness: Area 22 Training the robot crab way Published on Jan 26, 2010 Editor's Pick Guinness touts technology as a rugby game enhancer. The spot points to Guinness' Area 22 site, which details the Guinness Index, whereby RFID chips are embedded in rugby balls to give players and fans a new perspective on the game. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateJan 26, 2010Agency:IIBBDO DublinAgency Producer:Noel ByrneClient:GuinnessCreative Director:Mal StevensonCopywriter:Bernie MartinArt Director:Paddy GeraghtyDirector:Rory KelleherProduction Company:Company FilmsProduction Company:Believe MediaProducer:Nick FewtrellDirector of Photography:Jake PolonskyPost Production:GlassworksEditor:Jake WalseEditorial Company:Screenscene Latest Creativity News on Ad Age Ice-T and Lemonade Star in Geico's Latest Spot 1stAveMachine, Click 3X, Humble Add Director Duos Lowe's Latest Spot Is 'Multi-Porpoise' Advertisement Ad Age Events Nov 02 Los Angeles, CA SummitAd Age Brand Summit The Ad Age Brand Summit in Los Angeles peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders. Learn more Related work Guinness: World's Friendliest Fridge Ogilvy Malaysia Guinness: John Hammond AMV BBDO / Irish International Guinness: Gareth's Story Want to see your work in our gallery? Submit now
