Home Gallery Video Guinness Area 22 Guinness: Area 22 Training the robot crab way Published on Jan 26, 2010 Editor's Pick Guinness touts technology as a rugby game enhancer. The spot points to Guinness' Area 22 site, which details the Guinness Index, whereby RFID chips are embedded in rugby balls to give players and fans a new perspective on the game. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateJan 26, 2010Agency:IIBBDO DublinAgency Producer:Noel ByrneClient:GuinnessCreative Director:Mal StevensonCopywriter:Bernie MartinArt Director:Paddy GeraghtyDirector:Rory KelleherProduction Company:Company FilmsProduction Company:Believe MediaProducer:Nick FewtrellDirector of Photography:Jake PolonskyPost Production:GlassworksEditor:Jake WalseEditorial Company:Screenscene Latest Creativity News on Ad Age Agency Brief: Chili's, Cheese and Birth Certificate Backpacks Ad Age Wake-Up Call: More Problems for Google, and Other News to Know Today Ad Age Wake-Up Call: The ACLU's Fight to Protect Ads, Plus Other News to Know Today Related work Guinness: Guinness Tasting VR Experience R/GA London Guinness: Let's Get Together Iris Guinness: World's Friendliest Fridge Ogilvy Malaysia
