Creativity

Guinness: Area 22

Training the robot crab way

Published on Jan 26, 2010

Editor's Pick

Guinness touts technology as a rugby game enhancer.

The spot points to Guinness' Area 22 site, which details the Guinness Index, whereby RFID chips are embedded in rugby balls to give players and fans a new perspective on the game.

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About

Credits

Date
Jan 26, 2010
Agency:
IIBBDO Dublin
Agency Producer:
Noel Byrne
Client:
Guinness
Creative Director:
Mal Stevenson
Copywriter:
Bernie Martin
Art Director:
Paddy Geraghty
Director:
Rory Kelleher
Production Company:
Company Films
Production Company:
Believe Media
Producer:
Nick Fewtrell
Director of Photography:
Jake Polonsky
Post Production:
Glassworks
Editor:
Jake Walse
Editorial Company:
Screenscene

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