Creativity

Guinness: Bring it to Life

Make the world as you see fit.

Published on Jan 13, 2010

Editor's Pick

For the next phase of its Guinness Bring It To Life campaign, AMV BBDO tapped Unit9 and partnered with Google to create this website in which visitors can create their own planet with customized Google Earth technology. Like the spot that preceded it, visitors can create a planet as they see fit, here, using customized Google Earth technology. Would be makers can also share their worlds with Facebook friends, or invite them to co-create their world or other planets. The creation game also offers prizes unlocked throughout the year, like crates of Guinness or a year's supply for the big winner.

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About

Credits

Date
Jan 13, 2010
Agency:
AMV BBDO London
Client:
Guinness
Interactive Production Company:
unit9

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