Creativity

Guinness: Paint the Town Black

Darkness descends. . .in a good way.

Published on Aug 17, 2012

Editor's Pick

Unless you're a huge fan of Guinness, you may not know that September 27 is a very special day, Arthur's Day. Founded in 2009, it's an annual celebration for Arthur Guinness, the father of the hearty brew.

In the lead up to the event, which takes place in 55 different countries and typically features plenty of music, fireworks and drinking, Saatchi London has created a cinematic spot directed by Daniel Wolfe of Somesuch. In the film, folks of the sleepy village mysteriously cover their town with a sludgy black substance in preparation of something big to come. It's alluding, of course, to that distinctive dark stuff.

The film appears on the Guinness Facebook page and its global broadcast debut will be on August 19 in Ireland.

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About

Credits

Date
Aug 17, 2012
Agency:
Saatchi & Saatchi London
Client:
Guinness
Executive Creative Director:
Kate Stanners
Executive Creative Director:
Paul Silburn
Copywriter:
Gavin Torrance
Art Director:
Danny Hunt
Planner:
Charlie Finnigan
Producer:
Rebecca Williams
Production Company:
Somesuch & Co
Director:
Daniel Wolfe
Editor:
Dominic Leung
Editing Company:
Trim
Producer:
Dougal Meese
Post Production:
Framestore CFC
Audio Post Production:
Wave

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