Creativity

Dapper African Gents Are The Stars Of Guinness' Latest Work

Spot Will Be Accompanied By A Feature Documentary

Published on Jan 13, 2014

Editor's Pick

Guinness travels to Brazzaville in the Republic of Congo for its latest TV campaign, a stylish film from AMV.BBDO and MJZ's Nicolai Fuglsig which showcases a dapper group of real-life African gents called The Sapeurs. As with previous spot, Basketball, by sister agency BBDO New York, the emphasis is on using real people to inspire -- the Sapeurs, a "society of elegant persons of the Congo", wear incredible suits in stark contrast to their surroundings. The spot features the soundtrack "What Makes a Good Man" by The Heavy. The brand is also releasing a five-minute feature documentary directed by Hector Mediavilla on the Sapeurs and their ethos, which can be viewed at on YouTube and at www.guinness.com.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 13, 2014
Agency:
Abbott Mead Vickers BBDO London
Client:
Guinness
Executive Creative Director:
Dave Buchanan
Copywriter:
Nicholas Hulley
Art Director:
Nadja Lossgott
TV Producer:
Sara Flood
Production Company:
MJZ
Director:
Nicolai Fuglsig
Producer:
Suza Horvat
Editor:
Rick Russell
Editorial Company:
Final Cut
Post Production:
The Mill - London
Audio Post:
Wave

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.