Creativity

Guinness: The Ticket

From brother to brother.

Published on Dec 15, 2011

Editor's Pick

Guinness has launched a pan-African campaign and has brought on some local Nigerians -- one of whom has never acted before -- to appear in the television spots. The ad was filmed on location in Nigeria and tells the story of a man with humble roots who became successful through hard work, and wants to extend that legacy along to his younger brother. The focus on family is part of the brand's efforts to recognize local sentiment, according to Guinness parent company Diageo. Saatchi & Saatchi Cape Town is the agency .

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About

Credits

Date
Dec 15, 2011
Agency:
Saatchi & Saatchi - Cape Town
Client:
Guinness
Creative Direction:
Gavin Whitfield
Art Direction:
Gareth Cohen
Copywriter:
Alex Goldberg
Agency Producer:
Lee-Anne Jacobz
Director:
Benito Montorio
Prod. Co.:
Blink
Exec. Producer:
James Bland
Producer:
Josh Barwick
Production Manager:
Hannah Fowles-Pazdro
DOP:
Jess Hall
Production Designer:
Craig Smith
Costume Design:
P. Vienings
Editor:
Andrew McGraw
Editing:
Stitch
Post:
MPC

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