Creativity

Guinness: World

Good things come to those who... wait, where's the slogan?

Published on Nov 04, 2009

Editor's Pick

This new Guinness ad from AMV BBDO London introduces a new tag line for the brand- Bring It To Life.

Director Johnny Green shot the spot in multiple locations around the world. It depicts a group of strapping men physically bringing life - grass, coral, water - to barren places.

The spot marks a departure from the well-known Guinness tag line, Good Things Come to Those Who Wait, which has been in use for the past decade.

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About

Credits

Date
Nov 04, 2009
Agency:
AMV BBDO London
Client:
Guinness
Executive Creative Director:
Paul Brazier
Creative:
Paul Brazier
Agency Producer:
Yvonne Chalkley
Director:
Johnny Green
Producer:
Fergus Brown
Production Manager:
Francis Mildmay-White
Director of Photography:
Joost Van Gelder
Director of Photography:
Wally Pfister
Production Designer:
Grant Major
Production Designer:
Peter Kirkegaarde
Post House:
The Mill
Edit House:
The Quarry
Editor:
Ted Guard
Additional Editing Work:
The Lab Post Production
Sound House:
Grand Central
Engineer:
Raja Seghal
Engineer:
Munzie Thind

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