Creativity

Guinness Encourages Malaysians to Make Friends With a St. Patrick's Day Fridge

Buy Five Bottles, Get One for a Stranger

By Alexandra Jardine. Published on Mar 14, 2016

Editor's Pick

Guinness has been encouraging Malaysians to celebrate St. Patrick's Day via a special refrigerator that gets people to gift a bottle to a complete stranger. The "World's Friendliest Fridge," which is doing the rounds of Irish bars all this month in Malaysia, will hand out a free beer to a "new friend" as long as you buy five bottles yourself. The campaign, by Ogilvy Malaysia, also allows the person responsible for buying a drink for the next person to record a personalised message that will be shown to the stranger.

Pehaps a big ask on any other day of the year, but for Guinness on St. Patrick's Day, this might just work.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 14, 2016
Agency:
Ogilvy Malaysia
Client:
Guinness

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.