Shaquille O'Neal, Stephen Curry and Ordinary Fans Sing Ed Sheeran for Guitar Hero Live

Other Cameos Include Erin Andrews and Vine's King Bach

Published on

Editor's Pick

Back in October, a campaign for Activision's Guitar Hero Live invited people to upload clips of themselves lip synching to Ed Sheeran's "Sing" to be included in a new crowdsourced film.

Well, now that film is here, and it includes cameos from athletes and celebrities like basketball players Stephen Curry and Shaquille O'Neal, sports broadcaster Erin Andrews, and Vine star King Bach. Hundreds of ordinary fans also appear, lips synching with drones, dogs, hula hoops, 'cellos -- you name it, it's there. The submissions were edited together and animated by veteran music video editor Alan Chimenti (whose work includes Katy Perry's "Roar". ) The fun, split-screen format of the film, created in partnership with music video app musical.ly and AKQA, means this is far more than just karaoke but a pretty awesome video for the brand.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 03, 2015
Agency:
AKQA
Client:
Guitar Hero
Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age