Creativity

Gulf News: Headline News Cup Sleeve

A newsy coffee sleeve.

Published on May 14, 2012

Editor's Pick

A cup of coffee and the newspaper go well together, so to increase the readership of the Gulf News in Dubai, Y&R teamed up with coffee chain Tim Hortons to deliver customers the day's news along with their java. A special coffee sleeve printer hooked up to Twitter to print headlines from the newspaper's Twitter feed every hour, while a QR code accompanied the headline so customers could scan it to read the full story on the Gulf News website.

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About

Credits

Date
May 14, 2012
Agency:
Y&R Dubai
CCO:
Shahir Zag
Client:
Gulf News
CD/CW:
Shahir Zag
CD/AD:
Joseph Bihag
Copywriter:
William Mathovani
Head Of Production:
Amin Soltani
Agency Producer:
Leng Panganiban
Technical Developer:
Pixel Plus Media
Photographer:
Mojtaba Komeili
Photographer:
Arturo D. Smith
Editor:
Subash Mishra

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